Google has a sophisticated algorithm to assess every site that ranks higher on their SERPs. There are many factors taken into consideration when evaluating a site for its potential to rank higher in their SERPs. Most of these factors are kept a secret which only Google employees have access to. But many factors are known to the average webmaster out there. This read offers information on how Google evaluates your website.
The quality and relevancy of your content are the most important yardsticks to measure the quality of your site. In fact, Google wants to give the best quality information to their clients who are the web searchers. If they don’t give the best information to the customer, he or she may leave Google in search of another search engine. As a business, Google doesn’t want this to happen. Hence, they expect to rank the most relevant and engaging content in the higher positions of their search results pages. That’s why you should provide the best quality content to your visitor. The content should be unique, engaging, relevant, and of the highest quality at all times.
Other multimedia features such as quality images and videos are also important to attract the right visitor to your site. Google wants to offer their clients a rich multimedia experience. Hence, they prefer sites that have relevant images and video. The guest should stay on your page for some time. If the visitor leaves your page as soon as they arrive on it, it will negatively affect the rankings of your site. This is called the bounce rate. Your site should offer a highly relevant multimedia experience to the visitor to retain them on your site and reduce the bounce rate in the process. These are some of the most important factors taken into consideration by Google when evaluating your site. Now if you don’t get it then you should hire a Digital Marketing Company to work for your website. You can tweets here to ask for help.